24 Days of Pleasure & Play at SHAG: Roleplay, But Make It Fashion

There are many kinds of desire.
Some are soft and whispered.
Some only wake up when you slip into a version of yourself that doesn’t exist outside the bedroom.

For today's 24 Days of Pleasure & Play, we celebrate the pleasure of becoming someone else — or maybe someone you’ve always been underneath. And like any good transformation, it begins with the clothes.

Roleplay doesn’t have to be theatrical or intimidating. It can be as subtle as a change in silhouette, a new texture against your skin, a shade of lipstick that flips a switch in your posture. Fashion is fantasy’s first domino. When you dress differently, you move differently. You speak differently. You feel different in your body.

Tonight, we pair outfits with alter-egos: personas that live somewhere between fashion editorial and secret identity. Whether you’re feeling soft, feral, dominant, bratty, ethereal, or delightfully unhinged, there’s a version of you waiting to be put on like a favorite coat.

THE PERSONAS

The Midnight Muse
She’s velvet, she’s candlelight, she’s the whisper that ruins someone’s concentration. Drape yourself in something dark, soft, and body-skimming. Think deep jewel tones, sheer hints of skin, and lips stained like a winter berry.
Scenario: The artist who can’t stop sketching you, even when you tell them not to look.

The Librarian Who Has Finally Snapped
Glasses, stockings, a button-down that suddenly has one too many buttons undone. Prim with a pulse of danger underneath.
Scenario: The overdue review session that turns into a study break no one will ever admit happened.

The Snowstorm Seductress
Fur-trimmed robe, icy highlighter, lingerie that looks like sculpted frost on skin. Elegant, cold, untouchable — until she decides otherwise.
Scenario: Snowed in, nowhere to be, and absolutely no intention of staying on opposite sides of the couch.

The Brat in a Bow
Playful, teasing, impossible to predict. Ribbon between fingers, glossy lips, a matching set that feels like unwrapping.
Scenario: “I’m the gift. Act accordingly.”

The CEO of Bad Decisions
Structured lingerie, a blazer with nothing under it, hair pulled back with intention. This persona doesn’t ask — she delegates.
Scenario: A late-night meeting where the agenda is very, very off-book.

The Soft-Focus Dream Girl
Slip dress, flushed cheeks, something silky that moves like a secret. She’s warm, she’s tender, she’s bedroom light in human form.
Scenario: A quiet night where every touch is slow enough to be remembered.

Roleplay is not about acting. It’s about granting yourself permission — to dress differently, feel differently, and explore the edges of your desire with curiosity and joy.
Tonight, let fashion be the entry point into fantasy. Let fabric become a spell.
Let a persona slip over your skin and change the way you move through the room.

And because a good transformation deserves good lingerie, we’re offering 15% off* select lingerie pieces to help you dress the part — whatever part that may be.
Choose your persona.
Then step into the story.

*sale ends midnight 12/20/25